Email marketing - the powerhouse of your business
Updated: Jul 23, 2020
Email marketing has been threatened with extinction year after year by up-and-coming trends taking space in the marketing world.
Even with those threats, email marketing has continued to provide ROI and consistently keep businesses in touch with their customers at a lower cost than most marketing efforts. Do you want to know the secret?
Let's break down email marketing to its core purpose. What is email marketing really?
Email marketing is a balance of strategy and knowing your customers to find the right blend of communication in order to talk to them at the right time with the right message.
Most of the time, the expectation of email marketing falls around the idea that because it is such an older marketing tool that it’s completely figured out and streamlined. It is an art of communication.
Blending that delicate balance of the right person at the right time really depends on you as a business owner.
Use this simple visualization. Put yourself in the shoes of your customer: close your eyes and imagine receiving emails from your business.
Ask yourself these questions:
Does the timing feel relevant?
Does this business understand my needs?
Do I read the majority of these emails or do I just delete them?
Depending on your answers, the world of email marketing only expands. If the timing isn’t right or the message isn’t relevant - you’ve just created massive opportunities for your business to grow and optimize your email strategy!
I have created a free challenge to increase your email engagement in 3 days - here is a sneak peek: Day 2 is ALLLLLL about benchmarks and using strategies to identify & measure success for your email sends. Want in on the challenge? Click here!
Do you struggle with organization and staying consistent with your non-automated email sends? 🙋🏻♀️
I have created a FREE planning board (using one of my favorite tools - Trello) to help you plan out your newsletters, promotions, etc. WEEKS or MONTHS at a time. You're going to love it!