10 Simple email marketing tips any business owner can do!
Email marketing is a great tool for businesses of all sizes. Email marketing directly connects you to the contacts that have raised their hands and said they want to hear more from your business.
It is really simple to get started with email marketing - all you need is the right email platform, a landing page with an opt-in form, and a way to attract people to your email list!
Here are some simple and smart email marketing tips that any business owner can do!
Create a welcome sequence:
There is a reason that the welcome email has the highest open rate for most businesses - it’s because they are expecting it. It’s important to send a welcome email immediately or at least within the first 24 hours that they subscribe to your list.
Depending on how they got to your list (i.e. using a freebie/lead magnet) your open rate could be as high as 70-90% open rate for your welcome email.
Incentivizing people to join your email list using lead magnets and content marketing is the best way to attract the right people to your list. If you want to learn more about creating the perfect lead magnet and how to create a high-converting welcome sequence - check out my mini-course.
Use the resend option for people that didn’t open
Most email marketing platforms have the capability to resend to those that did not open your initial email. Using this resend option is great to increase the chances of your email being seen without duplicating work or creating two emails.
Here’s what you need to do:
Before you resend - change the subject line to something more captivating.
Wait 24-48 hours before you resend
Try send-time optimization. Pick a different send time for the resend email.
Use captivating subject lines & preheaders to your advantage
Getting creative with your subject lines and preheaders give your email send the best chance to be opened. Try using intriguing, creative, and interest-peaking language when writing your subject lines.
Here are some best practices for subject lines:
Keep it short - less than 9 words
Don’t over punctuate!
Don’t mislead what is inside
Supercharge your call-to-actions with action-based messaging
Avoid being general when it comes to your email call-to-actions. Use descriptive phrases and make it seem like it’s the reader’s own words. A few examples of alternative CTAs are: YES - I AM READY TO LEARN, I AM IN - SIGN ME UP
Focus on engagement
It is important to not constantly sell to your audience. If you focused on driving engagement with your audience, the sales will flow in. If you connect and build one-to-one relationships with your audience, you will nurture them on their own path.
I recommend to my clients to keep their content 80% value-based / 20% sale-sy.
One of the best ways to set your email marketing campaigns up for success is by “training” or “teaching” your audience to click through. By utilizing call-to-actions that aren’t about making a purchase, but engaging with you as a business will make your audience more likely to trust and connect with you when you are in sales mode.
Test your messaging
Marketing in general is trial and error. Testing what your audience responds to most can result in incredible results for your business. A/B testing in email marketing can look like sending two identical emails out, but testing a different tone in the subject line for both. You can identify if your audience likes a more casual tone or a more agreeable tone.
Creating a testing strategy is one of the best ways to do more of what works for your business and learn exactly what your audience is telling you they like.
Track your metrics
Have you ever heard the saying “a tracked number grows”?
If you are observing and monitoring your metrics - you are going to see success because you now have the knowledge of what is working and what needs to improve. By focusing on the numbers and analyzing your metrics, you can identify what you need to do less of and what you need to work on.
Create a re-engagement campaign that targets your 6+ month inactive contacts
Did you know you can automatically segment your contacts that hit 6+ months of inactivity with your emails? Try re-engaging those contacts with a re-engagement campaign that asks them what they want to hear more of.
Don’t be afraid to say “bye” to contacts that aren’t engaging after 6 months.
Automate as much as you can
One of the best ways to scale your business is to do more of what works and less of what doesn’t. That sounds pretty obvious, right? Email Marketing and Marketing automation are huge assets for your business because they can take successful processes and email sequences and put them on autopilot for your business.
This only becomes possible after you have identified what is working really well for your business.
Email sequences that you can have automated today are:
Sync your content across all platforms: social, web, and email
As a business owner, you don’t have the time to manage content plans across emails, social media, and your website - it is time to optimize your efforts and send the same message across all channels.
Did you know that it takes a reader 7-9 times of seeing the same message to really pick it up and resonate with it? So by streamlining your message you are able to knock out 3 touches of the same message with your readers.
These email marketing tips are really simple and easy to implement with your business.
The power of email marketing is undeniable! It is one of the most reliable, consistent ways to grow your business and make sales consistently with your email list.
At Gal, I have strategies for businesses in all stages developed to help you build, convert, and create engaging relationships in your mailing list. I have helped all sorts of businesses grow and implement a strategy for their success. Book a free discovery call today.
Learn more about Gal’s services here.