• Rachel

How to build trust with your email list

Updated: May 31

Trust! One of the main reasons why ANYONE buys from you.

Think back to a time when you have received a DM that skipped right past any attempt to build a relationship.
Or when you get countless emails from someone that is just won't stop selling to you.

What is missing? Connection. Relationship. Trust!

For your email list, the key to maintaining engaged contacts is by building trust with them.

"How do I build trust?" you might ask.

Here are 3 key areas to focus on to build trust and maintain engagement.


The strength of email marketing lies in the ability to segment. To direct the right message to the right person.

Targeting the right people with the most relevant message is the best way to boost engagement.

You want to make your contacts feel like you really KNOW them. Like you have been paying attention to their needs.

How do you segment your list? The possibilities with tags are endless, but here are a few of my favorites:

  • Use tags to identify how they got on your email list (i.e. freebies, masterclasses, etc.).

  • Use past purchase behavior to send them messages based on relevant materials.

  • Use tags to identify engagement levels. How often do they open your emails and click-through?

  • What tier of your content pillars are they consuming the most from?

Don’t let FOMO creep in

If I had a dollar for every time I have had to talk someone out of sending to their ENTIRE list because they were afraid of not hitting their goals...

Oh, lady - I would be livin'.

Remember, every time you send an irrelevant message to someone on your list - you lose their trust.

Nurturing contacts takes time. Allowing your contacts to go through their customer journey is so important.

Now, I'm sure you are thinking - "but I don't nurture my contacts and I don't have my customer journey set up."

That's okay, for now. Add that to your priority list - but you can still avoid the FOMO cycle.

Try this: Each time you send a promotional or sales email out - pay attention to who clicks and doesn't buy. Target your follow up to them. Use tags to identify them for future related promos.

Quality over quantity

Let's talk about the 80/20 rule.

80 % pure value

20 % sales/promotion

The number one way to drop your engagement is "just" to send.

Yes - sending 4x month is ideal, but the fastest way to kill a happy list is to send low-quality content.

If your content doesn't move and inspire you, why would it inspire your ideal clients?

Do you struggle with consistently sending to your email list? Grab my free Email Planner - plan your emails weeks & months at a time.

If you are already posting on social media many times throughout the week - you ALREADY have all the content you need.

When your social content is in alignment with your email content - it makes your message extra sticky.

It takes 5-9 times of seeing your message for it to really stick.

This is definitely one of the biggest gaps that I see businesses struggle with - skipping the trust-building, nurture phase for your audience.

Remember, we aren't just building an audience here, we are building a community.

When you focus on trust, that's when those beautiful conversions come in.


The power of email marketing is completely undeniable! It is one of the most reliable, consistent ways to grow your business and make sales consistently with your email list.

At Gal, I have strategies for businesses in all stages developed to help you build, convert, and create engaging relationships in your mailing list. I have helped all sorts of businesses grow and implement a strategy for their success. Book a free consultation today.

Learn more about Gal’s services here.


Hi, thanks for stopping by!

I'm Rachel, your email expert gal. I'm so excited for you to learn all about email marketing and hopefully take the next steps to making it a profitable tool in your business. 

  • Instagram
  • Facebook
  • Pinterest

on the 'gram