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Your subject line is one of the first things people see in their inbox to determine if they are going to open your email. That's a lot of pressure. Let's go through 4 strategies to help increase your engagement.
Understanding your email metrics may not seem difficult, however, understanding whether or not your campaign is a success is another thing.
The value in testing is that it provides insights through data and takes the guesswork out of your decisions. It allows you to make decisions based on the behaviors of your audience.