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Day 1: Let's Talk About Subject Lines
Your subject line is one of the first things people see in their inbox to determine if they are going to open your email. That's a lot of pressure. Let's go through 4 strategies to help increase your engagement.
Day 3: Creating a Testing Strategy
The value in testing is that it provides insights through data and takes the guesswork out of your decisions. It allows you to make decisions based on the behaviors of your audience.